Work Experience

Marketing Manager | Captura Group

Aug 2020 - Present | Chicago, IL.

• Find opportunities for market growth by connecting brands with Hispanic cultural intelligence.

• Generate warm leads and pitch agency for new business

• Establish Captura Group as thought leaders in the industry

• Develop winning case studies for award shows

• • • 1. AAF Mosaics: Integrated Creative Campaign

      2. Hispanic Marketing Council Strategic Excellence: Impact on Innovation (Silver)

• Support Latino Business account supervisor (Pro-Bono)

Chair of The Board of Directors | Aspiras Foundation

Apr 2020 - Present | Chicago, IL

• Lead Board of Directors and US operations for International NPO.

• Facilitate collaboration between the US and international teams.

• Manage international financial plans

• Evolve programs to increase influence and fundraising.

• Expand organization with three universities and increased impact abroad.

• Founding Board Member, CMO 10/2016 - 11/2017, COO 11/2017 - 4/2020.

Owner, Marketing Director | Voska LLC

Barrington, IL. Sept 2019 - Present

• Commercial Real Estate Management & Restaurant Marketing.

• Drive customer traffic to a multi-location restaurant group.

• Promote spaces for maximum occupancy via targeted marketing, relationship management, and events.

• Brand promotion to build B2B & B2C awareness, equity & loyalty.

Marketing Chair | National Collegiate Water Ski Association

Mar 2017 - Present | Chicago, IL

• Manage a committee of 5 to support the brand & organization.

• Orchestrate sponsorships in tandem with content creation & event coordination.

• Amplify organization and ~50 affiliate clubs within the watersports industry.

Account Executive | TMP Worldwide

Mar 2019 - Apr 2020 | Chicago, IL

• Recruitment Advertising for Fortune 100 Aerospace company

• Journey mapping and UX planning for website and media to drive conversions.

• Strategic recommendations and analysis for efficient spend and innovative solutions.

• Crisis management and brand revitalization to reinforce employer consideration.

Associate Media Strategist | Mindshare

Jul 2017 - Dec 2018 ·| Chicago, IL

• Media Strategy for Fortune 500 Pharmaceutical Company - Abbott Labs

• Provoked brand relevance through media with solution-based innovation in Traditional (TV, Radio, OOH) & Digital (Online, Programmatic, Search, Social) channels.

• Supported the development of media objectives, strategies, and tactics to reach the client’s goals.

• Spearheaded multicultural targeting revamp for the client: translating consumer insights into marketing strategy, and business results (KPI +13%).

• Collaborated with the in-house agency for project management, optimizations, and trafficking.

• Managed multimillion budgets for three separate brands.

• Mentored summer intern, coaching for self-sufficiency & comprehension of media strategy role.

• Hosted office-wide Hispanic Heritage Month Education Series to promote diversity and inclusion in the workplace, and in advertising.

Marketing Consultant | Bannerman

Spring 2017 | San Francisco, CA

• Transformed outreach strategy for a Y-Combinator tech start-up.

• Initiated business shift from full-service security to the current SAAS model.

• Crafted targeted messaging to optimize lead generation (KPI +19%)